Work Experience
Shire Pharmaceuticals
Creative Strategy, Direction & Operations Consultant
March 2018 – February 2019
Partnered with leadership in the Commercial Operations department to build out Shire’s internal marketing design studio and lay the groundwork for a more self-sufficient and competitive alternative to external marketing and design agencies.
- Managed the design team, providing creative direction and mentorship
- Fielded over 180 projects for 6 different franchises and 9 product lines saving the company ~$400k in agency fees in 2018
- Developed departmental processes and documentation including SOWs, standardized project specs and design templates
- Collaborated with external vendors and internal IT partners on the rollout and adoption of new shared file server environment, FTP server, Project Management platform, team intranet site, and creative team workstations
Freelance
Creative Direction & Operations
July 2017 – March 2018
Assists clients in ideation, strategy, and production of new and ongoing creative executions and content development, specializing in digital, content and experiential marketing.
Consult with leads on organizational operations including staffing, team building and creative operations/processes.
Assist in the mentoring of junior staff.
Hill Holliday
VP Creative Technology Solutions
April 2017 – July 2017
Primary liaison between Creative Technology team and key project stakeholders, ensuring that technology solutions, creative direction and client mandates are in alignment and to support all team members in reviews of creative/technology deliverables.
- Core member of the agency team supporting MIT’s “Reality Virtually” VR/AR hackathon
VP Integrated Projects
July 2013 – April 2017
Headed creative productions of tech-driven experiential activations and installations, and provided ‘connective tissue’ between multidisciplinary teams through integrated/digital projects from concept to launch. Managed creative output, Social strategy and budgets as well as agency partner relationships.
- Produced award-winning Merrell “Trailscape” installation the first branded ‘walk-around’ VR experience, launched at Sundance Film Festival
- Oversaw creation of Harvard Pilgrim Healthcare “Pedal Press,” a one-of-a-kind collaborative bike-powered apple cider press installation
- Supervised 360º video production for fledgling Dunkin’ Donuts “Always Running” series in partnership with DiscoveryVR
- Served as the agency voice for VR/AR productions in press and conference speaking engagements.
Creative Direction & Operations Consultant
February 2013 – June 2013
Served as inter-departmental resource, providing ideation/executional guidance for digital campaigns and projects, working closely with creative teams to evolve concepts from traditional mediums into cross-platform executions.
Almighty
Creative / Production Director
May 2010 – November 2012
Oversaw the Creative Department including designers, writers (copy and editorial) and UX designers, managing staffing and departmental processes. Core member of R&D team.
- Expanded in-house creative capabilities by introducing agency UX practice and expanding network of external content creators.
- Assisted in the formation of internal R&D team, focused on the rapid prototyping of physical computing solutions and digital products.
MMB
Senior Art Director
November 2009 – May 2010
Lead ideation and design for the agency interactive team including all online campaign creative and digital project pitches.
The Barbarian Group
Creative Lead – Art Director
May 2006 – July 2009
Provided creative leadership and served as the client-facing representative of Creative, Technology, and UX in partnership with Production and Account leads.
- Co-wrote and edited three short episodes of “Space Ghost: Coast to Coast” as online content for Turner’s Gametap platform.
- Established agency AV practice and directed/edited in-house productions of online video content.
Studio Manager / Interactive Artist
May 2004 – May 2006
Managed department of designers, interactive artists, front-end developers and information architects. Ran the agency internship program.
- Launched Burger King’s “Subservient Chicken” website, often credited as a formative moment for what would become “viral marketing.”
- Orchestrated design and development of campaign creative for top-tier brands including Apple, Nike, and Volkswagen.
Interactive Artist
May 2002 – May 2004
Design, UX, HTML Front-End, graphical production.
Arnold Worldwide
Mechanical Artist (Contract)
June 2001 – December 2001
Design, HTML Front-End, Flash development and graphical production.